Bupa Appoints bigmouthmedia to Search Marketing Account
Bigmouthmedia selected by Bupa, international healthcare provider, to lead its search marketing strategy.


EDINBURGH, SCOTLAND, July 30, 2010 /24-7PressRelease/ -- Leading international healthcare provider, Bupa, has selected bigmouthmedia, Europe's largest and most experienced digital marketing agency, to lead its search marketing strategy.

The new deal will see bigmouthmedia take on a major search engine optimisation programme which will involve Bupa's key UK websites. The project, which will be the company's most extensive digital marketing campaign so far to date, and is designed to deliver significant growth to the international healthcare provider over the next three years.

"We're delighted to be working with a brand of Bupa's quality. Having worked side-by-side to create an ambitious search marketing strategy, we're now looking forward to getting our teeth into what promises to be a particularly exciting project," said Scott Boocock, major account director at bigmouthmedia.

David Lengen, head of digital communications at Bupa added, "Search is an essential element of Bupa's strategy to becoming recognised as a global healthcare leader. Bigmouthmedia will help us to position the brand from being purely about health insurance into the broader health and wellbeing sphere, where so much of Bupa's expertise lies."

With its team of over 200 online professionals and experts across the fields of SEO, PPC, social media marketing, affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, bigmouthmedia is ideally positioned to take on and help drive this exciting project to increase Bupa's online presence to become a global leader in healthcare and wellbeing.

About Bupa
Bupa's purpose is to help people lead longer, healthier, happier lives. 

A leading international healthcare provider, Bupa offers personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. 

With no shareholders, Bupa invests its profits to provide more and better healthcare.  It is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and aging.

Employing over 50,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.

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Iain Bruce
bigmouthmedia
Media Strategist
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