Kerr Drug Delivers EYE-OPENING New Experience to Buying Eyewear
Pharmacy chain offers 70% savings buying prescription eyewear online

RALEIGH, NC, August 18, 2011 /24-7PressRelease/ -- Kerr Drug, a pharmacy chain known for innovation, is launching a new high-tech way to buy prescription eyewear that is not only EYE-CATCHING but also as easy as point and click. Kerr Drug Optical offers a service that is convenient, guaranteed to be accurate, and provides savings of up to 70% over traditional optical retailers. Customers can even virtually try on their glasses before ordering. Kerr Drug Optical can be purchased online at www.kerrdrugoptical.com.

"Eyewear does more than help you see, it also complements your face and shows your style to the world," says Bill Baxley, Senior VP of Merchandising and Marketing at Kerr Drug. "While this is a revolutionary way to buy eyewear, customers can be confident their eyewear will help them see and feel better."

How It Works
Kerr Drug Optical features over 8,000 designer frames. There are also many options available such as Transitions, scratch-resistant and anti-reflective coatings as well as prescription sunglasses and ultraviolet treatments.
Customers select their frame, upload a picture of their face, and then virtually try on their glasses. As part of the Grand Opening offer, Kerr Drug Optical is giving away the top 100 frame styles for FREE with a $49 purchase of lenses.

Perfect Eyeglasses, Guaranteed
Once a frame selection is made, customers are asked to enter their prescription information. Customers can also allow Kerr Drug Optical to get their prescription and fill the information in for them. Every Kerr Drug Optical order is reviewed by a licensed optician who verifies the prescription, vision type and frame choice before dispensing to the patient. Kerr Drug Optical technicians will even consult with the patient's doctor if necessary. Every order is guaranteed, or Kerr Drug Optical will remake your lenses at no charge.
Customers can already "SEE" the savings!

"My sunglasses arrived and I am extremely happy with them," says T. O'Donnell from Pittsboro, NC. "I have progressive lenses and I wanted to make sure they were similar to my regular glasses. I walked out into the bright sun and was able to read find print with no problem. They are a quality I was expecting and I saved close to $200 over my local retailer."

About Kerr Drug
Kerr Drug is one of the most recognized and respected names in the chain drug industry. With its roots in the Carolinas and headquarters in Raleigh, N.C., Kerr Drug's strategic direction is founded in its unique ability to provide patients, the medical community, and health plans access to the most comprehensive and convenient health and wellness offering in the industry. With a mission to be the most comprehensive
provider of pharmacy and related healthcare services, while continuing to be the most reliable provider of health-related and convenience items, Kerr is currently providing services that far exceed the traditional drug store mix. For more information, please visit www.kerrdrug.com.

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